Rules of Email etiquettes
Rules for Effective communication
- Get tone right.
- Value time while writing email
- Be structured and correct
- Avoid colloquial language
Email as a communication channel
- Social loop is absent : facial expression, vocal tune & gesture.
- Negative bias: sender the fees positive; receiver is neutral, when send the feels neutral ;receiver feels negative.
- Email is kryptonite: every messages you send get automatically downgraded of few positively notches by the time someone receive it.
- Effective Emailing requires upgrading the positivity of the language used.
- The explicit about the emotional intent and considerate of the recepients feeling.
Use positive language:
- Language is an effective tool in business relation building.
- The more positive your language is, the batter relationship you will build.
- Example - you can't take these peoples until I have had a look at them.
As soon as I have gone through these papers you may take them.
Tone:
To abrupt:
❌ Please send me the file immediately.
✔️ Please send me the file immediately we have got a new director and he is keen to take a look at those.
To flowery:
❌ May I kindly ask if you had a opportunity to the view the report as submitted earlier ( attached for you quick reference).
✔️ Can you please review the report I sent you last week (attached).
- Sometimes you can change the whole tone of an email by changing the emphasis from I to you.
Example:
❌We are happy to extend your credit limit of rs 2.5 lakh.
✔️ You can now spend up to rs 2.5 lakh on your HDFC credit card.
- You is confrontational starts with I.
Example:
❌ You fail to sign in your cheque.
✔️ Your cheque Arrived without a signature.
Key Ingredient:
- Use it for the right purpose
- EnSure ease of reading
- Show Respect for time
- Maintain Professionalism and appropriate formality
- Manage Emotion effectively
The page layout:
- Reading on the computer screen is more difficult than reading from a people.
- Use shorter paragraph to enhance readability.
- Be brief, avoid long sentences.
- Wrong sentences are not appropriate for any type of writing .
Concise subject line:
- The subject clearly summarise is your email intention.
- Keep it short.
- Don't ever send an email without subject line.
- Don't have high or hello unless purpose of your email is simply to say hello.
- If your reply is not relevant to the subject line start a new thread with a fresh subject line which accurately reflect the content.
Use appropriate greetings:
- A greeting should be the first line of your email followed by empty line and then your message body.
- If you are a mailing someone for the first time "hi ( name)" should be preferred.
- Salutation can be tricky especially if you are crossing culture.
- It is safer to use MS instead of mrs. Or miss for a women.
Use appropriate language:
- Don't Use smileys.
- Not use abbreviation.
- do not use non-standard punctuation and spellings.
- The linguistic shortcuts are the sign of friendly intimacy hands not considered appropriate for business email.
- All caps means shouting, regardless of your intention people will interpret this as you are being aggressive.
- Use active voice instead of passive.
- Avoid colloquilism.
Proof read:
- Lack of attention for detail is evident when spellings and grammar are poor.
- Be more careful if the message is to a senior, a client or if it's a mass message.
- Checker will only correct a few typos so do not depend on it.
Summary:
Do's
- Use An informative subject line.
- Being courteous is must.
- Keep the key point of your message upfront.
- Be Brief
- Make it easy for a reader to reply yes or no or give a shorter answer.
- End well with appropriate Next step.
- Check thoroughly Before pressing send.
- Make Yourself look good online because your email can be forwarded to anyone.
- Respond promptly.
Don'ts
- Never leave the subject line blank
- Don't use all capital letter
- Avoid emoticons and abbreviation.
- Don't send without checking mistake
- Don't assume that people have time to read your entire message.
Example of brief and warm email:

